Ep 30 – The Sugar Battle: Heroes and Villains

Ep 30 – The Sugar Battle: Heroes and Villains
Live Fit Podcast

00:00 / 50:58

In this episode, you will hear about The Sugar Battle between the Heroes and Villains, and how you can kick the sugar habit.

Live Fit | The Villain: A Sugar pusher

The Villain: The Sugar Pusher

The forces causing you, me, and everybody else to eat sugar are strong, and tenacious. It seems that everything you eat has sugar in it. If the food doesn’t contain sugar naturally, then humans add it. You may be a conscientious parent who doesn’t want your child to eat processed sugar, but how do you stop the grandparents from giving it to them, or friends, or friends parents? You only have so much control, and the older they get the less control you have. Join me and my special guest co-host, my wife Sharma, as we talk about The Sugar Battle and how we deal with it.


According to the New Hampshire Dept. of Health and Human Services, How Much Sugar Do You Eat?  “sugar is the most popular ingredient added to foods in the US.” It is added to tomato-based products like ketchup, salsa and tomato sauce, crackers, cereals, soups, bread, peanut butter, salad dressings and even cured meats (like lunch meat). “One teaspoon of sugar is a mere 15 empty calories.” Soft drinks are the biggest source of added sugar in a person’s diet. One can of soda contains about 11 teaspoons of sugar. “Two hundred years ago the average American consumed about 2 pounds of sugar a year.” In 1970 that number had increased to 123 pounds, but now we are up to a whopping 152 pounds of sugar eaten in a single year. This is about 3 pounds (6 cups) of sugar a week – on average. That means some are eating more and some less. Which are you? (dhhs).

Sugar comes in many different names:

  • Sugar
  • Glucose
  • Sucrose
  • Fructose
  • Honey
  • Sorghum syrup
  • Lactose
  • Fruit juice concentrate
  • High-fructose corn syrup
  • Dextrose
  • Corn syrup
  • Sorbitol
  • Molasses
  • Maltose
  • Corn sweetener
  • Brown sugar
  • Syrup (any)

 The Sugar Battle is made up of villains, heroes and victims. Which are you?

The Villains – The Fight For (to increase the use of) Sugar

The Villain In the Sugar Battle


  1. The food industry
  2. Grandparents
  3. Other parents
  4. Internal urges

 The Heros – The Fight Against (to eat less) Sugar

Live Fit |The Hero says No Sugar

Sugar Mountie

  1. Each child’s parents
  2. Idealism
  3. Common knowledge that sugar is bad for you

 Why do people (The Victims) want sugar?

  1. It tastes good
  2. It makes an adult feel like a kid again (a little). It makes them feel carefree.
  3. Sugary foods are “fun”. They are colorful and carefree. Throw caution and adult responsibilities to the wind.
  4. Stress – more stress causes a greater desire for sugar.
  5. Insulin resistance.
  6. Hormonal fluctuations.
  7. Hardwired to like it and eat a lot of it to increase chances of survival. We need to eat a lot when we have availability to store up for the winter. Think of a bear.
  8. Eating sugar leads to eating more sugar, because:
    1. It gives a serotonin lift, when serotonin falls you crave another lift.
    2. You get used to the taste and non-sweet foods don’t taste good.
    3. Sugar provides calories but no nutrients. Body needs nutrients, so it craves more food.
  9. A lack of sweetness in your life. Maybe you have a job like Tom Hanks does in the movie Joe vs. The Volcano. If you do, you would probably eat a lot of sugar in an attempt to add a little sweetness to your life.
Live Fit | Joe vs the Volcano

The office in “Joe vs The Volcano”


The arguments for giving sugar to kids

  1. Sugar is “ok” for kids. They can get away with it.
  2. You are depriving kids if they don’t get to eat a lot of sugar.

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The argument against giving sugar to kids

  1. Why let kids eat something you wouldn’t eat yourself?
  2. They will not starve if they miss a meal because they don’t like it.
  3. You are not being cruel by feeding them healthy foods.
  4. You are being irresponsible by teaching them to eat sugar and other crap.

How to Best Deal With This Battle

Live Fit | The Sugar Battle

A little is all you need

  1. Eat balanced, healthy meals every 4 hours so you don’t get too hungry.
  2. When you eat, make sure you are getting enough protein and slow absorbing complex carbohydrates.
  3. Drink lots of water. Drink a glass of water before you eat anything.
  4. Find a healthy food that you like, and eat it.
  5. Take your kids to the store to pick out a healthy food – fruit of veggie.
  6. DO NOT use sweets as a reward.
  7. Avoid sugar patterns – eating at the same time, dessert after every meal, etc. Don’t develop habits with sugar.
  8. Replace high sugar foods and drinks with more natural, less sweet items. For example, dilute your juice with water so it is not as sweet. Eat fruit instead of donuts.


I hereby throw down a challenge to you. Eliminate all added sugar from your diet for one week. You may eat whole, fresh fruit, but no fruit juices or dried fruit. See how you feel at the end of that time and let me know.

Or, you can follow my Sugar Slash Solution to help guide your way.

Get off Sugar

Break Your The Habit Now

Sugar Slash Plan


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